Job Summary
We are seeking a Senior Salesforce Marketing Cloud Specialist to support, enhance, and optimize Salesforce Marketing Cloud and Sales Cloud platforms. This senior individual contributor role will provide functional and technical expertise across marketing technology solutions, campaign execution, platform optimization, integrations, reporting, governance, and compliance. The role will partner with Marketing, IT, Compliance, and external agencies to deliver scalable, secure, and compliant marketing technology solutions, with a focus on regulated environments.

Key Responsibilities
• Support the design and evolution of marketing technology solutions across Salesforce Marketing Cloud and Sales Cloud, providing recommendations on best practices and implementation approaches.
• Provide functional and technical expertise to internal teams and agency partners to support successful delivery of marketing initiatives.
• Review solution designs, configurations, integrations, and campaign implementations to ensure alignment with business requirements and established standards.
• Evaluate agency proposals, estimates, and implementation approaches and identify potential risks, dependencies, and recommendations.
• Develop and document integration and data-flow standards between Marketing Cloud, Sales Cloud, and connected upstream and downstream systems.
• Review implementations against established integration and data-flow standards.
• Support campaign reporting strategy and drive consistent performance measurement across marketing programs.
• Define and facilitate consistent and accurate marketing performance reporting for internal teams, leadership, and agencies.
• Coordinate across internal teams and external agencies to support timely delivery of projects and marketing initiatives.
• Partner with agency and vendor teams to coordinate deliverables, track progress, and support successful execution.
• Partner with the Marketing Operations team and leadership to resolve complex functional and technical issues.
• Coordinate with IT teams on data integrations, security reviews, environment and change management, and platform releases.
• Facilitate communication between technical and non-technical stakeholders to ensure decisions, risks, and trade-offs are clearly understood.
• Support the Marketing Operations team by coordinating priorities, resolving issues, and maintaining continuity of critical processes when needed.
• Support adherence to data governance and compliance requirements, including PHI/PII handling, consent and opt-out management, data minimization, access controls, and audit-ready documentation.
• Maintain solution documentation, design standards, and decision records to support platform reliability, governance, and audit readiness.

Required Qualifications
• 4–7 years of experience working with Salesforce Marketing Cloud and CRM platforms, including campaign execution, platform optimization, integrations, and reporting.
• Strong working knowledge of Salesforce Sales Cloud and its integration with Marketing Cloud, including data synchronization and shared data models.
• Strong functional and technical understanding of Salesforce Marketing Cloud, including data management, journeys, audience segmentation, and reporting capabilities.
• Experience designing subscriber and contact data structures, preference centers, and consent and opt-out management solutions.
• Ability to review technical estimates and implementation approaches and identify potential risks, dependencies, and opportunities.
• Experience supporting campaign reporting and performance measurement and facilitating consistent and accurate reporting.
• Strong project coordination and stakeholder management skills, including experience working across Marketing, IT, Compliance, and external vendors.
• Experience working within regulated environments and supporting compliance, privacy, and governance requirements, including consent, data retention, and applicable data protection requirements.
• Excellent communication skills, with the ability to translate technical concepts for non-technical stakeholders and provide operational leadership when needed.

Preferred Qualifications
• Salesforce certifications such as Marketing Cloud Consultant, Marketing Cloud Administrator, and/or Sales Cloud Consultant.
• Experience in healthcare, pharmaceutical, or life sciences environments.
• Familiarity with HIPAA, HITRUST, and applicable 21 CFR Part 11, GxP, or validated-system expectations.
• Familiarity with customer data platform (CDP) concepts, deliverability best practices, and email authentication.
• Familiarity with BI and reporting tools such as Tableau.
• Experience with vendor management, change management, environment governance, and audit processes.